Certified Pega Marketing Consultant (CPMC) 74V1 v1.0
Question 1
In a strategy, the proportions are imported using ________________________.
- A. Data Import component
- B. Offer Data component
- C. Import Data component
- D. Proportion Data component
Answer : D
Reference:
https://community1.pega.com/community/pega-academy/question/offer-proposition-and-strategy
Question 2
How do we refer to a segment that is used to test the impact of a specific offer?
- A. Target Segment
- B. Control Group
- C. Test Group
- D. Validation Set
Answer : B
Question 3
Which value is output by an Adaptive Model?
- A. Performance
- B. Score
- C. Behavior
- D. Lift
Answer : A
Question 4
Which of these belongs to the same group as the prioritization component?
- A. Filter
- B. Proportion
- C. Data import
- D. Data join
Answer : A
Question 5
When using an adaptive model in a marketing campaign, the Treatment type used in the Offer Flow must match the value of the property ________________.
- A. pyDirection
- B. TreatmentType
- C. pyChannel
- D. pyTreatment
Answer : C
Question 6
Selection components provide the ability to ______________________.
- A. import results from other strategies
- B. filter propositions based on priority and relevance
- C. choose between different business issues
- D. make calculations based upon a list of propositions
Answer : C
Reference:
https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
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Question 7
A customer"™s propensity to accept a proposition increases when ______________________.
- A. the proposition was rejected by similar customers
- B. similar propositions were accepted by the customer
- C. the proposition was accepted by similar customers
- D. similar propositions were rejected by the customer
Answer : B
Question 8
In a decision strategy, in the "Test run" panel you can _______________________.
- A. enter input values
- B. choose an Input Definition
- C. choose a Data Transform
- D. choose a Report Definition
Answer : C
Question 9
Which strategy design pattern is used to implement Contact Policy regulations?
- A. Prioritize "" Set Property "" Filter
- B. Proposition Data "" Data Import "" Decision Table
- C. Interaction History "" Group By "" Contact Policy
- D. Set Property "" Prioritize "" Contact Policy
Answer : D
Question 10
In Pega Marketing, a control group is implemented using ______________________.
- A. a sub strategy
- B. an interaction rule
- C. a control group rule
- D. a segment rule
Answer : D
Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
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Question 11
When executing a decision strategy, the blue dotted line in a decision strategy means ________________.
- A. data is referenced by the component the arrow originates from
- B. data is copied to the component the arrow originates from
- C. data is copied to the component the arrow points to
- D. data is referenced by the component the arrow points to
Answer : D
Question 12
The diagram below displays the definition of four contact policies. If they are all included in an E-mail Channel Only strategy, which one is executed?
- A. Contact Policy B
- B. Contact Policy D
- C. Contact Policy A
- D. Contact Policy C
Answer : D
Question 13
What is a proposition in Pega Customer Decision Hub
TM -
?
- A. Treatment
- B. Offers for sales, cross sell, and retention
- C. Customer facing action
- D. Any kind of offer
Answer : B
Question 14
In which channels is the Contact Policy applicable?
- A. Inbound
- B. Web and Call Center
- C. Omni-channel
- D. Outbound
Answer : B
Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
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Question 15
A real-time container is a _________________.
- A. dynamic section used in an email treatment
- B. UI container that contains the real-time events payload
- C. reusable UI element of an Inbound Call-Center treatment
- D. representation of a space in an external real-time channel
Answer : D
Reference:
https://community.pega.com/system/files/pdfs/PegaMarketing_UserGuide_v7.21.pdf
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