Certified Marketing Cloud Email Specialist v1.0

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems.
To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

Which two subscriber audiences could be created by using Measures in a Data Filter? (Choose two.)

A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)

What tool should be used to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

A marketer at Northern Trail Outfitters is tasked with growing their email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? (Choose three.)

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: `NTO Weekly:
Topics of interest this week.`
Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

Northern Trail Outfitters plans to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention `Hero_CTA.`
Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage
Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? (Choose three.)