Certified Marketing Cloud Consultant v1.0

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
✑ Emails will be built using a custom dynamic template for these messages.
✑ Links will vary over time and across campaigns.
✑ Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
✑ Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A company collects subscriptions on its website. It does the following:
✑ Compiles that subscription list in a database in the website Content Management System (CMS).
✑ Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
Uses Marketing Cloud as the database of record.

✑ Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?

What is the capability of the Import within Contact Builder? (Choose two.)

As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials. ABC Company wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a
Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?

ABC Company is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud.
In what two ways can this be accomplished? (Choose two.)

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
✑ Imported into a staging data extension.
✑ Separated into two different data extensions.
Which workflow should meet these requirements?

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?