Certified AI Associate v1.0

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What role does data quality play in the ethical use of AI applications?

  • A. High-quality data is essential for ensuring unbiased and fair AI decisions, promoting ethical use, and preventing discrimination.
  • B. Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.
  • C. High-quality data ensures the presence of demographic attributes required for personalized campaigns.


Answer : A

Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequently asked questions.
Which field of AI is most suitable for this scenario?

  • A. Natural language processing
  • B. Predictive analytics
  • C. Computer vision


Answer : A

Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical risks?

  • A. Cryptographic
  • B. Geographic
  • C. Demographic


Answer : B

Which statement exemplifies Salesforce's honesty guideline when training AI models?

  • A. Control bias, toxicity, and harmful content with embedded guardrails and guidance.
  • B. Ensure appropriate consent and transparency when using AI- generated responses.
  • C. Minimize the AI model's carbon footprint and environmental impact during training.


Answer : B

What are some of the ethical challenges associated with AI development?

  • A. Implicit transparency of AI systems, which makes it easy for users to understand and trust their decisions
  • B. Potential for human bias in machine learning algorithms and the lack of transparency in AI decision-making processes
  • C. Inherent neutrality of AI systems, which eliminates any potential for human bias in decision-making


Answer : B

What is one way to achieve transparency in AI?

  • A. Allow users to give feedback regarding the inferences the AI makes about them.
  • B. Establish an ethical and unbiased culture amongst those involved.
  • C. Communicate AI goals and objectives with those involved prior to all interactions.


Answer : B

Cloud Kicks wants to create a custom service analytics application to analyze cases in Salesforce. The application should rely on accurate data to ensure efficient case resolution.

Which data quality dimension is essential for this custom application?

  • A. Age
  • B. Duplication
  • C. Consistency


Answer : C

How does the "right of least privilege" reduce the risk of handling sensitive personal data?

  • A. By limiting how many people have access to data
  • B. By applying data retention policies
  • C. By reducing how many attributes are collected


Answer : A

A healthcare company implements an algorithm to analyze patient data and assist in medical diagnosis.

Which primary role does data quality play in this AI application?

  • A. Enhanced accuracy and reliability of medical predictions and diagnoses
  • B. Reduced need for healthcare expertise in interpreting AI outputs
  • C. Ensured compatibility of AI algorithms with the system's infrastructure


Answer : A

What is a sensitive variable that can lead to bias?

  • A. Country
  • B. Gender
  • C. Education level


Answer : B

What is a benefit of a diverse, balanced, and large dataset?

  • A. Training time
  • B. Model accuracy
  • C. Data privacy


Answer : B

Which features of Einstein enhance sales efficiency and effectiveness?

  • A. Opportunity Scoring, Lead Scoring, Account Insights
  • B. Opportunity List View, Lead List View, Account List view
  • C. Opportunity Scoring, Opportunity List View, Opportunity Dashboard


Answer : A

How does an organization benefit from using AI to personalize the shopping experience of online customers?

  • A. Customers are more likely to visit competitor sites that personalize their experience.
  • B. Customers are more likely to share personal information with a site that personalizes their experience.
  • C. Customers are more likely to be satisfied with their shopping experience.


Answer : C

A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce to accurately predict current customer behavior.

What is a crucial factor that the developer should consider during selection?

  • A. Size of the dataset
  • B. Number of variables in the dataset
  • C. Age of the dataset


Answer : A

What should organizations do to ensure data quality for their AI initiatives?

  • A. Prioritize model fine-tuning over data quality improvements.
  • B. Collect and curate high-quality data from reliable sources.
  • C. Rely on AI algorithms to automatically handle data quality issues.


Answer : B

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Exam contains 85 questions
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